Tyler Brooks

Senior Marketing Manager

you@email.com · (310) 555-0391 · Los Angeles, United States linkedin.com/in/repolish-ai

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About

Marketing leader with 7+ years driving global brand campaigns and product launches for top technology companies. Expert in integrated marketing, audience strategy, and measuring marketing impact across the full funnel.

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Experience

Senior Marketing Manager - Brand @ Google

2021-03 – Present

• Led the 'Made with Google' global brand campaign reaching 500M+ impressions across 15 markets, driving a 28% lift in brand favorability.
• Managed a $50M annual marketing budget, optimizing channel mix across TV, digital, OOH, and experiential to achieve 3.2x ROAS.
• Launched Google Pixel's creator partnership program with 200+ influencers, generating 2B+ social impressions and $15M in earned media value.
• Built measurement frameworks combining brand lift studies, econometric modeling, and attribution to prove marketing incrementality.

Brand Marketing Manager @ Spotify

2017-09 – 2021-02

• Developed the 'Wrapped' marketing playbook expansion into 10 new markets, growing global campaign engagement by 60%.
• Launched artist-brand partnership programs connecting 50+ major brands with top artists, generating $25M in co-marketing revenue.
• Led the brand strategy for Spotify's podcast category entry, achieving 45% awareness within 6 months of campaign launch.

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Education

• M.S., Integrated Marketing Communications — Northwestern University (2015-09 – 2016-12)
• B.A., Communications & Psychology — University of Michigan (2011-09 – 2015-05)

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Skills

• Core Skills: Strategic Thinking · Brand Strategy · Campaign Management · Audience Insight
• Technical: Analytics · Media Planning · Creative Direction · Marketing Automation

Speaking

• CES 2024 - "Brand Storytelling in the AI Era"
• AdWeek 2023 - "Measuring What Matters: Beyond Last-Click Attribution"

Awards

• AdWeek Media Plan of the Year 2023 (Made with Google campaign)
• Effie Awards Gold 2023 - Brand Experience

Board

• Advisory Board Member, USC Annenberg Inclusion Initiative