Aisha Williams

Senior Marketing Manager

aisha.williams@email.com · (555) 123-4567 · Ottawa, United States linkedin.com/in/aishawilliams

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About

Marketing leader with 6+ years driving growth for e-commerce and SaaS businesses. Expert in performance marketing, content strategy, and brand building. Track record of scaling marketing spend from $2M to $15M while improving CAC by 25%.

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Experience

Senior Marketing Manager @ Shopify

2021-05 – Present

• Developed and executed content marketing strategy that grew organic traffic by 200% YoY, generating 500K+ monthly blog visitors.
• Led performance marketing team managing $15M annual ad spend across Google, Meta, and TikTok, achieving 3.5x ROAS.
• Launched Shopify's affiliate partner program, onboarding 2K+ creators and driving $8M in attributed revenue within first year.

Marketing Manager @ HubSpot

2018-09 – 2021-04

• Built email marketing automation funnel generating $4M in attributed revenue with 35% conversion rate from lead to customer.
• Redesigned landing page experience through A/B testing, improving conversion rate by 42% and reducing bounce rate by 28%.

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Education

• B.S., Commerce - Marketing — University of Virginia (2013-09 – 2017-06)

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Skills

• Core Skills: Strategic Thinking · Analytical Problem Solving · Cross-functional Collaboration · Communication
• Technical: Data Analysis · Project Management · Presentation

Speaking

• Shopify Unite 2024 - "Content-Led Growth at Scale"

Community

• Founded E-commerce Marketers Meetup (2K+ members)

Consulting

• Pro-bono marketing strategy for women-owned small businesses