Marketing Manager Resume Example for HubSpot
A growth-focused marketing manager resume example tailored for HubSpot. Highlights inbound marketing, demand generation, and revenue attribution.
Rachel Thompson
rachel.thompson@email.com · (555) 123-4567 · Boston, United States linkedin.com/in/rachelthompson
Senior Marketing Manager
Marketing leader with 6+ years driving B2B growth through content marketing, demand generation, and marketing automation. Track record of building teams and scaling programs that consistently exceed pipeline targets.
▸ Experience
Senior Marketing Manager @ HubSpot
2021-04 – Present · Boston
- Led demand generation strategy resulting in 150% YoY pipeline growth and $25M in influenced revenue.
- Built and managed a team of 8 marketers across content, email, and paid channels, with 3 direct reports promoted.
- Launched an ABM program targeting enterprise accounts that increased deal size by 35% and win rate by 22%.
Marketing Manager @ Drift
2018-09 – 2021-03 · Boston
- Developed a conversational marketing strategy that increased lead conversion by 45% through chatbot optimization.
- Managed $4M annual paid media budget across LinkedIn and Google, achieving 4x ROAS.
▸ Education
B.S., Marketing & Communications
Boston University · 2014-09 – 2018-06 · GPA: 3.7
▸ Skills
Core Skills: Strategic Thinking · Analytical Problem Solving · Cross-functional Collaboration · Communication Technical: Data Analysis · Project Management · Presentation
▸ Certifications
HubSpot Inbound Marketing Certification (2024) Google Ads Certification (2023)
Conference Speaking
- INBOUND 2024 - "Scaling B2B Content Without Burning Out"
Community
- Founded Boston B2B Marketers Meetup (3K+ members)
Writing
- Contributor to MarketingProfs and Content Marketing Institute
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