Rachel Thompson

rachel.thompson@email.com · (555) 123-4567 · Boston, United States linkedin.com/in/rachelthompson

Senior Marketing Manager

Marketing leader with 6+ years driving B2B growth through content marketing, demand generation, and marketing automation. Track record of building teams and scaling programs that consistently exceed pipeline targets.

▸ Experience

Senior Marketing Manager @ HubSpot

2021-04 – Present · Boston

• Led demand generation strategy resulting in 150% YoY pipeline growth and $25M in influenced revenue.
• Built and managed a team of 8 marketers across content, email, and paid channels, with 3 direct reports promoted.
• Launched an ABM program targeting enterprise accounts that increased deal size by 35% and win rate by 22%.

Marketing Manager @ Drift

2018-09 – 2021-03 · Boston

• Developed a conversational marketing strategy that increased lead conversion by 45% through chatbot optimization.
• Managed $4M annual paid media budget across LinkedIn and Google, achieving 4x ROAS.

▸ Education

B.S., Marketing & Communications

Boston University · 2014-09 – 2018-06 · GPA: 3.7

▸ Skills

Core Skills: Strategic Thinking · Analytical Problem Solving · Cross-functional Collaboration · Communication Technical: Data Analysis · Project Management · Presentation

▸ Certifications

HubSpot Inbound Marketing Certification (2024) Google Ads Certification (2023)

Conference Speaking

• INBOUND 2024 - "Scaling B2B Content Without Burning Out"

Community

• Founded Boston B2B Marketers Meetup (3K+ members)

Writing

• Contributor to MarketingProfs and Content Marketing Institute